Have you ever felt overwhelmed as a salon owner due to time restraints? There always seems to be little time to meet the all challenges of salon ownership. How do you monitor customer feedback, staff performance, and marketing efforts all while balancing your personal life with business?
Salon owners wear many hats; in an effort to ease your duties and responsibilities, you may want to consider hiring a salon coordinator.
A well-trained salon coordinator can save you time, money, and stress by helping you manage your salon more effectively. They will also help you improve the quality of your life by easing the heavy burdens and responsibilities of owning your own business.
Here’s what they should be willing to do, and the qualities they should have.
They are an extension of you in the salon.
A salon coordinator acts as an extension of you, the owner, and as a liaison between you and your team. Their loyalty is to you and the growth and profitability of your business, not to their own clients or agenda.
They act as your Goodwill Ambassador.
They shouldmake customer service a high priority and ensure that every experience exceeds your clients’ expectations. This means being detail oriented and not afraid to roll up their sleeves and pitch in.
They monitor customer feedback, referrals and customer return rate.
Customer loss and negative word of mouth is devastating to your business. Your salon coordinator will help you in your client retention efforts. They should be personable, and in today’s day and age, tech savvy to monitor your online reputation (Believe us, you have one, even if you don’t have a website or social media).
They improve your retailing.
By personally reminding customers of your retail products and their benefits, a coordinator will help keep customers satisfied and increase profits. They should be knowledgeable about salon products as well as be a natural and charismatic salesperson.
They will help with bookkeeping.
Being able to handle payroll, paperwork, etc., will take a huge load off your mind. Being money smart and good with financial math is a must.
Published with permission from Jon Gonzales. Gonzales is a business consultant, trainer & speaker to salon owners and hairdressers. Visit his blog for more free business tips: https://hcds4you.com