Over the past few years, Essie has become the go-to for fun, fresh in-salon shades and has truly become a household name. The brand is constantly evolving, creating seasonal nail collections, launching a gel system and new treatments, not to mention becoming a backstage staple at both New York and Toronto fashion weeks with Essie Canada lead nail artist, Rita Remark, and even creating an Essie-only salon. It should come as no surprise that the next step by partnering with their new global colour designer and fashion designer, Rebecca Minkoff.
Essie’s relationship with the fashion label began when the brand made its first backstage appearance at a Rebecca Minkoff show at New York Fashion Week in 2011. From there, Minkoff’s eye for style and Essie’s affinity for colour made the collaboration clear. To celebrate the new partnership, Minkoff helped create Essie’s spring collection and will continue to be a part of the creative process with new fashion-inspired colour collections moving forward (including the fun new summer collection that we can’t wait to share with you!).