From their artistic inspiraiton straight to the catwalk, we went behind the scenes with the industry experts for tips on how the hottest nails of the season are created.
Lady-like Metallics
Pro: Suzi Weiss-Fischmann, executive VP, co-founder and artistic director at OPI Products
About the creative process: OPI works closely with designers to translate their vision into a nail look that accessorizes a collection. When a designer is open to having a unique nail design, OPI will often create a variety of art options.
On finding inspiration: I reference trend books from Milan and Paris that predict what consumers will be looking for in the upcoming season in every industry that uses colour—from cosmetics and furniture to clothing and accessories.
Must-have items for backstage: A quick-dry product like OPI RapiDry Spray Nail Polish Dryer is key because it gives nails a smooth, smudge-proof finish in minutes and takes just seconds to use.
Dark Texture
Pro: Shelena Robinson, CND education ambassador
About the creative process: We look at the seasonal trends in colour, shape and design. From there, we find out the designer’s vision and then create a nail look that will act as an accessory.
On finding inspiration: I find inspiration everywhere: colour, texture, shape and patterns. Fashion and nails in fashion is an ever-moving entity. That’s what keeps it fun and constantly evolving.
Must-have items for backstage: The full line of CND Shellac and Vinylux, SolarOil, CuticleAway and Kanga File.
Punched-up Nudes
Pro: Rita Remark, lead nail artist for Essie Canada
About the creative process: Sometimes designers would rather I share their vision or idea and come up with a design from scratch; other times they’d rather have a perfect colour match to their designs. In this case, I’ll visit their studio to see the designs or have them send me swatches of the fabric to create a perfect nail look.
On finding inspiration: From the designers, the clothing itself and even the window displays at boutiques. It always comes back to fashion. Polish is often more of a fashion accessory than a beauty product, so I try to keep my designs trendy and versatile.
Must-have items for backstage: Essie Quick-E Drying Drops, when applied over fresh polish, prevent smudges, which is a lifesaver when a model has quick outfit changes.
Rich Red Outlines
Pro: Gina Edwards, celebrity, runway and editorial nail technician for Morgan Taylor
About the creative process: The first step is meeting with the designer to get a sense of the story behind the collection. At times the designer has a clear vision on the nail look; other times I suggest certain colours and ask about a nail design if I know they are open to the idea.
On finding inspiration: It comes from my travels, seeing art on the streets and patterns in fabrics.
Must-have items for backstage: An array of neutrals is a must in my kit. Morgan Taylor’s Little Black Dress, New School Nude and Firecracker are a few colours that I don’t leave home without.
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