With the rapidly changing news about the Coronavirus (COVID-19) health crisis, we know it’s a challenging times for many salons. From closures to client no-shows, salons are among many small businesses that may feel vulnerable during this pandemic.
However Jamie Brooks, co-owner of Brooks & Brooks in London, U.K., has some tips for dealing with this new reality and how to keep salon owners and their staff busy for the next few weeks.
1. It’s time to work smarter – you don’t have to open 9-5 every day; look at condensing your opening hours to accommodate the clients you have.
2. Be flexible – as an employer we need to be flexible with hours and holidays. Consider opening later or finishing earlier.
3. Consult with your team – ensure everyone is on the same deal, whether they have bigger expenses or live at home. Put together an agreement and discuss it with the team so everyone agrees to move forward in the same way.
4. Declutter the salon – it’s easy to accumulate lots of stuff you don’t use any more, so throw away out-of-date magazines, clean out lockers and drawers of old stationery and papers.
5. Ask team members to take home any clothes or shoes that been left in the staffroom.
6. Rethink your products, services and menu – have a look at what you offer and what you don’t offer. It’s the perfect time to give your menu a spring refresh.
7. Re-evaluate your expenses – is there a better alternative to your refreshments? What magazines do you offer? Do you need to order fresh flowers every week?
8. Offer extra in-house training – take advantage of no clients and have a trend day, curl day or colour training session.
9. Be prepared to re-evaluate – as they take steps to close down public transport or cities, be prepared to re-evaluate your plans when and as needed.