Redken’s new Frizz Dismissal collection lands at the perfect time: just before those humid frizz-inducing summer months. Your clients understand the need for SPF in the summer, but do they know about the FPF? With Redken’s new Frizz Dismissal collection launch comes the Frizz Protection Factor (FPF), giving them the right prescription for their level of frizziness.
What it does: Whether they’ve got fine tresses affected by high humidity or coarse strands and low humidity, Redken has four products for each level to nix that frizz in a heartbeat. The range includes the Sulfate-Free Shampoo, Conditioner and Mask, alongside the four FPF treatments: Fly-Away Fix Finishing Sheets (perfect to give to your clients for on-the-go frizz fix), Smooth Force Lightweight Smoothing Lotion Spray, Instant Deflate Leave-In Smoothing Oil Serum and Rebel Tame Leave-In Smoothing Control Cream. The entire collection promises humidity-free tresses, as well as heat and UV protection, too.
How it works: Harnessing the skincare ingredient, aquatoril, to provide concentrated hydration and Brazilian pracaxi seed oil to strengthen the hair fibre and lock in the moisture, the collection offers up lightweight formulas that help even those clients with super-fine hair.
Best use: Before prescribing the proper humidity fix treatment to your clients, figure out what sort of FPF they need. Each product comes with a chart to help determine what level they need based on their hair type and humidity level, ranging from 10 to 40. Start by using the Sulfate-Free Shampoo, Conditioner and Mask as you normally would with your clients. Smooth the FPF 10 Fly-Away Fix Finishing Sheets over styled hair for an on-the-go fix. Spray the Smooth Force Lightweight Smoothing Lotion (perfect for FPF 20) throughout damp hair as a leave-in treatment, or as a finishing product once hair is dry. FPF 30’s Instant Deflate Leave-In Smoothing Oil Serum can be used on damp hair, or work one to two pumps through second-day hair to reset your style or nix any flyaways. For the highest level, FPF 40, work a dime-sized amount of the Rebel Tame Leave-In Smoothing Control Cream through damp hair and style as usual.
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