We know using social media can seem daunting (or annoying), and you may not see the business value in doing it.

Here are 5 simple tips that will help you build an online presence for your salon or spa quickly and easily.

1. Do your research.

“Many platforms have additional functions. If you do a little research, you can make posts look more professional,“ says Eric Ducoff, vice-president of Strategies.

2. Choose the right profile picture.

“Make sure you‘re representing yourself the way you want your business to be seen,“ says Ducoff. “Consider hiring a designer to make a good header for your page.”

3. Pay attention to the simple stuff.

Check spelling and grammar. “Even if it’s just a personal page, you’re not doing yourself any favours in the professional world with mistakes,“ says Ducoff.

4. Get your staff on board.

“Hold a weekly meeting and get them to come up with ideas, too,“ says Ducoff. “If you’re not the only one posting, make sure you set down some ground rules.“

5. Use your time wisely.

Online tools like Hootsuite can help you to plan. Sit down when the salon is closed, enter messages in one sitting and allow the program to post them automatically, all week long.

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