When Tara Watts was looking for a place to open her salon, the small town of Okotoks, 15 minutes outside Calgary, was at the top of the list.
The town has become known for its push for sustainability, with its own recycling plant and a cap on water usage. Some neighborhood communities have even introduced solar power. Residents have put a premium on community and the environment, and many businesses have followed suit.
When remodelling to put in the salon, she made every effort to be as eco-friendly as possible, including picking up items from a salvage centre.
Her product lines reflect the same esthetic. “Not everything is organic, but all of these lines I’ve been drawn to because of their commitment to the environment,” she says. “Because I have the choice of what to bring in, I can follow my own personal and business ethics, so nothing is mass produced and it’s as local as possible.”