Woody and Amy Michleb share the details behind their latest salon and spa location.
“White, white, white, always white,” says Amy Michleb of her husband Woody Michleb’s design concept across all four locations. The duo has been partners in life and hair, and can practically finish each others’ sentences. “It creates really good lighting when you’re working on clients, and brings out the colour,” adds Woody. “We use a lot of natural light from the windows. It’s very clean.” It’s not only the sunshine that beams through the Whitby location, but the essence of the Woody Michleb brand. “I think the location reflects the kind of clientele you end up getting, and the energy that fills that space,” says Amy. “We have to keep our brand very close to the target audience we want to draw, clients aged 35 to 50 who like to look and feel good, which also leads up to something also mature and very clean.
The couple is also aware of the competition and changing scene in the industry. “Everything’s accessible at the touch of our fingertips, and you’ve got girls on the Internet teaching clients how to do their hair at home. As a salon owner, you have to step up and do something original,” says Amy. “If you’re like every salon that’s been around for the past fifty years, you’re not giving the client something to come in for. You have to provide them with an experience, and I suppose that’s more important than the haircut nowadays…”.
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