During the summer months, clients tend to be more willing to experiment with their hair. Redken’s Beach Envy Volume collection includes a texturizing shampoo and conditioner formulated with a blend of filloxane, minerals and polymers to add grit to the hair for more versatility. “It’s easier to play with hair on day two. Beach Envy Volume gives you that feeling without the hair being dirty,” explains Jorge Joao, lead stylist for Redken Canada. The collection also includes Beach Envy Volume Wave Aid, a styling spray that can help achieve your client’s ideal beachy look, whether it’s dishevelled waves, a voluminous blowout or a loose bun.
For Wet Hair:
Joao recommends using Wave Aid and diffusing and scrunching the hair with your hands before drying to amplify the hair’s natural texture.
For Dry Hair:
Joao says you can spray Wave Aid into the roots and reactivate it with heat or let the hair air dry to help boost volume.