For autumn/winter 2019, hair at Fashion Week was far from “perfect,” with loose, undone and wet looks taking over the catwalk. Get the details for recreating these looks in-salon with the hero products and tools you’ll want on hand.
Product: Aveda Phomollient Styling Foam
Creating a modern rendition of the classic ballerina bun for Brandon Maxwell’s NYFW show, hairstylist Bob Recine applied Aveda’s Phomollient Styling Foam on dry hair, brushing it through to smooth out before blow-drying. Hair was tied into a low ponytail before being split into small sections with pieces twisted up and pinned into place.
Product: Wella Professionals EIMI Extra Volume Mousse
For designer Khaite’s debut show at NYFW, Eugene Souleiman (Wella Professionals’ global creative director of care & styling, and ghd fashion ambassador) merged influences from the Victorian era and the 1970s to create easy-going hairstyles that embraced the models’ natural texture. Applying Wella’s EIMI Extra Volume Mousse at the top of the head, Souleiman combed it through the roots and styled hair off the face for a rougher, more textured look.
Product: Moroccanoil Luminous Hairspray Strong
Drawing inspiration from Jerry Hall and disco—with a hint of “gangster”— the hair for The Blonds’ show at NYFW was a splashy mix of Hollywood glam and androgyny that complemented the designer’s eccentric aesthetic. Moroccanoil’s artistic director Kevin Hughes used the brand’s Luminous Hairspray to lock in the side- swept wavy look, which was created for the show’s models and celebrity guests including Paris Hilton.
Product: Oribe Gel Serum and Dyson Supersonic Professional
While designer Helmut Lang’s collection for autumn/winter 2019 is all about structure, the hair by Holli Smith and team at NYFW was all about finger-waves and slicked-back styles—for women and men! Using Oribe’s Gel Serum to keep hair pulled away from the face, the finger waves were dried in place with the Dyson Supersonic Professional (and diffuser).
Product: Redken Velvet Gelatine 07 Cushioning Blow Dry Gel
Hair accessories are huge for fall and winter! At Mani Jassal’s show at Toronto Fashion Week (TFW), international Redken artist Jorge Joao used the brand’s Velvet Gelatine 07 Cushioning Blow Dry Gel to boost hair’s body while adding a natural sheen. Hair was curled and braided into a three-strand braid before adding a crown headband, along with more hair accessories throughout the braid. PRO TIP: Joao suggests criss-crossing bobby pins to help secure accessories in place.
Product: Redken Brews Outplay Texture Pomade
For Christopher Bates’ show at TFW, Joao applied Redken Brews Outplay Texture Pomade before and after blow-drying for a loosely controlled result. PRO TIP: Joao recommends heating a small round brush before blow-drying hair.