Providing a double shot of hold with shine, the Heavy Hold Pomade allows you to create all of those stylish men’s looks (including those featured in American Crew’s Master of Men’s Grooming program) without any worry. Containing glycerine and PVP for a smooth application and durable hold, the pomade is water-based for easy removal. Whether you’re creating the iconic pompadour or shiny slicked-back looks, adding this powerful punch to your styling routine is sure to keep your looks on lockdown. “Since men’s looks are getting longer, the Heavy Hold Pomade is a little denser for more definition, with a bit of a rougher feel that you can still run your fingers through,” says Matula Liounis, all-star ambassador for American Crew. “Whether it’s on damp or dry hair, you just emulsify it and work it through for a high-shine, high-hold finish.”
Pro Tip: You may want to try the Heavy Hold Pomade on your entry for the American Crew All-Star Challenge. This year’s deadline is quickly approaching, so submit your entries before February 15 for your chance to be selected as a country winner and receive an all-expenses paid trip to an international destination and compete live for the title of global champion. For more information, visit americancrew.com/allstarchallenge
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