Opening up reds for a range of clientele, Goldwell’s latest collection showcases four distinctive looks designed by international artistic team member Rodica Hristu. The Deep Violet Service, Fiery Red Service, Glowing Mahogany Service and Shimmering Copper Service redefine reds using the brand’s latest Topchic Effects and @Elumenated shades. Topchic Effects feature Goldwell’s patented direct dye technology for up to four levels of lift and brilliant colour (including on dark hair) and are available in copper, red, violet-red, copper-red and red-violet. The nine new @Elumenated shades feature oxidative hair colour with an added layer of multi-faceted direct dye reflections with the addition of colour spectrums for reds, blondes and brunettes.
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