Whether your client is a full faux blonde or just enhancing their natural bombshell, keeping their platinum pristine is one of the most important steps of going light.
What it does: Pureology, the vegan brand that promotes natural ingredients for strong hair, adds to its Cool Blonde line with the newest launch, Perfect 4 Platinum Cool Blonde Enhancing Treatment.
How it works: This formula has an antifade complex that battles brassy tones with its violet dye that counteract the colour to keep that blonde cool and keeps colour-treated tresses hydrated and smooth.
Best use: Work through clean, damp strands from roots to ends, and leave on for five minutes before rinsing out and styling as usual.
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