Ideal for clients who aren’t ready to take the permanent plunge, Color Touch Plus is a demi-permanent option with a low-ammonia formula and more coverage for stubborn greys. Available in 16 intermixable shades, Color Touch Plus is formulated with Trispectra technology for multi-dimensional colour, providing hair with nourishment and shine for intense yet natural results. Josh Wood, global creative director of colour for Wella Professionals, says Color Touch Plus provides endless creative possibilities—delivering a range of colour options, from grey coverage and blending to intense colour and shine. With up to 70 per cent white and grey coverage, Color Touch Plus is perfect for transitioning light colour to dark this season.
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