Distributors from across the country gathered in Montego Bay, Jamaica for the Matrix National Sales Meeting where distributor partners discussed exciting new product launches for 2018.
The action-packed three-day event kicked off with Pierre-Luc Berube, recently appointed general manager for Matrix, who outlined the exciting new year ahead.
Customer service expert, John DiJulius, gave an outstanding and motivational presentation along with L’Oréal Professionnel Products Division President, Quoc Chay, who addressed his key message about his vision for 2018 and beyond.
Key product launches that were discussed included SoColor Cult, a permanent, semi and demi hair colour available in a variety of shades. This product is also Matrix’s entry into the vivid colour category and promised to be user friendly and whisper colour.
New products from Biolage R.A.W. were also announced which included Total Repair.
To end the event, a Jamaican-style beach party rounded up guests who danced the night away to music from a live reggae band.