Salon Magazine travelled to Gatineau, Que., on February 23, 2018 for Redken’s annual National Sales Meeting and Redken Artist Connection. For the first time ever, the brand combined these two major events, bringing together distributor sales consultants (DSCs), artists and educators (a.k.a. the Redken Tribe) under one roof.
Held at the Hilton Lac-Leamy Hotel and Casino, the three-day event began with a black-tie gala to honour the brand’s top DSCs from coast to coast, who accepted awards from Redken’s national sales director, Julie Fortier and director of education and events, Terry Ritcey. The night also featured special guest Jennifer Botterill, a motivational speaker and three-time Olympic gold medalist, who gave an inspirational speech about teamwork.
Day two was filled with insightful business lessons from Joe Sileo, vice-president of training and development for SalonCentric and L’Oréal Professionnel in the U.S., who shared expert tips for helping to better understand your clients. New York-based Redken artist Linda Macchi offered advice for increasing productivity and revenue.
On the final day of the National Sales Meeting, Redken Canada’s general manager Jack Ingraham and L’Oréal Canada’s president of professional products division Quoc Chay each took the stage to share their words of wisdom. Redken’s digital team gave us a sneak peek of their latest projects, including a new website set to launch later this year. The brand’s marketing team presented its latest and upcoming launches, including Redken Brews featuring global artist MJ Deziél (make sure to check out our Q&A with her in our March issue!) Redken artist Catherine Allard created six looks using the brand’s upcoming Shades EQ shades, and Cindy Duplantis was named Redken’s new styling ambassador.
As the old adage goes, “Your vibe attracts your tribe.” And the Redken Tribe has reminded us that having fun continues to be the key to success.
Photos: Salon Magazine staff