The former Miss Universe is joining ghd for its “Maximize Impact, Minimize Damage” campaign, providing education on the brand’s range of styling tools while also debunking common heat styling myths. Culpo, who is an expert in fashion and beauty, says she was first introduced to ghd by her hairstylist. Francesca Raminella, president of ghd North America, says Culpo embodies the brand’s latest campaign with hair and beauty inspiration. Founded in the U.K., more than 15 years ago, ghd has grown a strong base of salon professional clientele in North America and was recently acquired by Coty, the parent company of Wella Professionals and OPI.
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