Make the most of your client’s blonde with the new Redken Blonde Idol blonding portfolio.
Find your client’s blonde sweet spot with the light-hair saviours you already know and love, Redken Blonde Idol. With their latest product launch, the blonding portfolio, the brand has upped the ante (not to mention adding a cheeky hashtag #notaboxedblonde) to provide the ultimate in lift and lightening.
What it does: Whether it’s a root touch up or taking your client from ‘blah’ to balayage, Redken’s Blonde Idol gives stylists total control within the product’s three-part lineup. Try the Base Breaker for a quick brightening, or create a customized blonde with an almost-looks-natural finish using the High Lift Conditioning Cream. Release your client’s inner bombshell while using the Blue Oil Lightening System for some serious hair hydration while your clients go bright, bright, bright!
How it works: For a one-level lift, lighten client’s hair in just ten minutes with either of Blonde Idol’s two Base Breaker shades, Cool and Clear. The High Lift Conditioning Cream lifts up to five levels and offers up eight new never-brassy shades ideal for a customized balayage, ombré, or blur look. For your colour-happy clients, Blonde Idol’s Blue Oil Lightening System uses an Oil Booster, Customizable Blue Power Activator and Pro-Oxide Cream Developer, to condition and lift up to seven levels.
Best use: The Blonde Idol Blue Oil Lightening System is best used to customize an all-over colour. If lifting up to seven levels, use extra-conditioning oil booster and blue powder activator. The lightening system’s versatility is showcased by its colour range and on or off scalp application!