Clients going lighter for summer? Here’s what you should keep in mind when you plan their next look!

With the season rapidly heating up, there’s no question that clients will be looking to take their colour in a lighter direction. And as a professional hairstylist, you’ll want to provide guidance in order to avoid too much of a good thing. Get the low-down on the best ways to go light and bright this season.

One Step at a Time

According to Schwarzkopf Professional Essential Looks artist Rossa Jurenas, it’s important to ensure your client’s hair is in the best condition to achieve the lighter look they have in mind. “If they have very dry hair, depending on the shade, they may need two visits to achieve it” says Jurenas. It’s important to prepare your customer for their next look says Redken artist Catherine Allard. In many cases, she says, “Summer has arrived and your client wants to be blonde right now.” To avoid this tough situation, Allard recommends that hairstylists prepare their client for the upcoming season by planning out their desired shade about four visits in advance. By planning out their visits, the hairstylist can pre-book the client while still keeping within their budget. 

Less Brass, More Sass

“For me, creating the treatment is the key to achieving the vibrancy and longevity of the client’s colour,” says Allard. To avoid brassy tones, Allard says that neutralizing your client’s undertone at the same level as the colour you’re using is the key. For Jurenas, colour placement plays a big role in keeping your client’s hair in healthy condition and avoiding a harsh colour. With the continuing popularity of ombré hues, Jurenas also says that it’s a little easier to help  ac lient achieve a lighter look without the need for full highlights, which can sometimes dry out the hair.

Make Maintenance Count

“When it comes to summer, going lighter requires the proper conditioning treatments,” says Jurenas. For her clients, Jurenas will often use a keratin conditioning treatment to repair and restore its natural moisture.  Once your client has gone lighter, Allard also emphasizes the need for the right products. “To keep brilliancy, you need to suggest home care products to rebuild the integrity of the hair at home and have a better canvas for the client’s next visit,” she says.

Photo: Schwarzkopf Professional Spring/Summer 2014 Essential Looks

 

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