Depending on where you live in Canada, hard water can be a problem for your business, from fading and lack of vibrance to reformulation. For hair with a build-up of minerals, Tom Porter, CEO and founder of Malibu Wellness, likens it to colouring on top of a wall of rocks. “If colour is going on top of a layer of minerals, it’s not going to match the swatch and you can’t guarantee your colour,” he says.
An easy fix is offering a pre-colour treatment to rid strands of any minerals. Since the degree of challenge varies widely from area to area, Malibu Wellness has obtained water tests from every single town across the country and offers the results for free on its website. Go to MalibuC.com/WaterTest and type in your town to find out how it will affect your colour clients and their results.