Is your client considering a dramatic colour change? Make sure she’s prepared to change up her makeup too.
By Lauren Ferranti-Ballem 
1. Fiery Red
Adding vivid colour to hair will impact whatever colours your client chooses for her face. For redheads, the new hue will draw more colour out of the skin, according to Cheryl Gushue, a Toronto-based makeup artist and Contessa winner, who often works with hairstylists.
“Any redness will become more prominent, so advise them to start with a good foundation with sheer coverage and a tinge of yellow to take away the red.”
Peach and apricot blush are classic colours for redheads, but Liz Robertson, a Ford Agency hair and makeup artist, also likes light, bright pink for a fresh looking flush. And both Gushue and Robertson prefer a more subdued lip to keep it from competing with a fiery mane. “I think redheads look great with a pale lip and strong smoky eyes—lip color shouldn’t compete with the hair,” says Gushue.
2. Brunette to Blonde
No need to fade out makeup when you lighten your client’s hair. This is an opportunity to play with bolder shades, Robertson says, which will stand out more against a neutral mane. Look at bold blonde Gwen Stefani, with her signature fiery lip and always-defined eyes. “It depends on the kind of person your client is—bold shades call for confidence.”
Blondes should also pay special attention to their skin tone. “Because fair hair can quickly wash them out, the best way to liven up the face is a great self-tanner and bronzer combined with a fresh rosy or coral shade of blush— and lots of it,” says Gushue.
3. Blonde to Brunette
If your client has chosen to go from light to dark, recommend that she takes the same cues with her makeup palette. Fair lashes can use a boost. Black mascara and matching eyeliner will always help eyes pop, Robertson says. “For a softer look, tell them to opt for a brown liner, but stick with black for the most definition on eyelashes.”
Gushue cautions that as a brunette, skin tones may tend to lean toward cooler shades, so most pinks, silvery metallics or plums can work well, but avoid orange or peachy shades. “Another great classic look on a brunette with fair skin is a beautiful, cool-toned red lip. It’s so Hollywood,” says Gushue.
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