As salons and beauty professionals continue to be impacted by the COVID-19 pandemic, Henkel is stepping up to provide their support.
The company is donating $200,000 to the Professional Beauty Association (PBA) COVID-19 Relief Fund, which is designed to help licensed and out-of-work beauty professionals affected by the virus.
“Hairdressers are at the heart of what we do. This is a time to come together to show our support and positively impact our hairdresser community,” says Stefan Mund, regional head of Henkel Beauty Care Hair Professional North America. “We want to do our part to help salon professionals to get back to work successfully.”
Henkel’s Beauty Care division is also donating money and more than 200,000 units of hair products to other non-profit organizations, such as Beauty Changes Lives, Dress for Success, and Project Beauty Share. They’ve also established flexible payment agreements with hairdressers to help those facing financial hardship.
All of these charitable acts are part of Henkel’s global solidarity program, which launched at the end of March and was created to support employees, customers and communities majorly affected by the pandemic.
In addition, the company has donated $2 million euros to the World Health Organization and United Nations foundations to support research, plus more than five million units of personal and household hygiene products to those in need. They’ve also shifted their production facilities to produce disinfectants for public institutions.