With the ongoing COVID-19 pandemic, these past few weeks have been particularly difficult for the beauty industry. In response, many brands and salons are giving back to help those in need. From monetary donations to supplies, here are some of the ways that brands are doing their part.
Kevin.Murphy’s “Always By Your Side” With Their New COVID-19 Program
Kevin.Murphy has launched a new initiative called “Always By Your Side” to support and guide the struggling hair industry through these turbulent times.
The three-part initiative targeted to stylists and salon owners is based on the brand’s rallying cry “never above you, never below you, always by your side.”
The first part of their initiative is focused on providing digital education tools for stylists until they’re able to get back behind their chairs. The second part is a comprehensive guideline for salons and stylists which helps them navigate reopening. The final phase is focused on helping salons boost their sales and have a successful reopening. This includes a resource guide on business building and re-engaging clients during this tough transition, along with more business-focused educational content through their KM.TV platform.
On top of this three-tier program, the brand has also produced a 20,000 hand sanitizers, along with unused fabric to be turned into face masks.
L’Oréal Giving Back to Healthcare Workers, Families in Need and Supporting Their Salons
The Canadian sector of the global beauty and hair care company shifted the production of their Montreal-based plant to also produce hand sanitizing gel. To this date, they’ve donated nearly 160,000 bottles of disinfectants to healthcare professionals across the country, along with more than $200,000.
L’Oréal USA has also donated $250,000 to Feeding America to support food-insecure families, especially during this difficult time when millions of Americans are unemployed or have been laid off due to COVID-19.
“We feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work,” says Stéphane Rinderknech, president and CEO of L’Oréal USA and executive vice president of North America. “We stand in solidarity with the brave people who are tirelessly and selflessly working to end this pandemic, and it is our hope that, through these actions, we are able to provide some relief during this challenging time.”
The company has also pledged to match additional employee donations of up to $25,000. For salons, they’ve also introduced a payment freeze for all orders made before March 24th (a payment plan will be put in place after the salon’s reopening), and are also offering online education through their Canadian Professional Products Division.
Coty Producing and Donating Hand Sanitizer for Medical Services
Coty, the parent company of professional beauty brands Wella Professionals, Sebastian Professional, Nioxin, ghd and OPI, recently announced that they started using one of their manufacturing sites to create free hydro-alcoholic gel to donate to medical and emergency services.
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In response to the exceptional measures announced in many countries to manage the Covid-19 public health crisis, Coty is adjusting the production of some of its manufacturing sites to be able to provide free of charge hydro-alcoholic gel to medical and emergency services, where this is needed by local authorities. We stay close to our communities during these exceptionally challenging times. #TakeCare #CotyCares
AG Hair Supporting Hospitals with Hand Sanitizer and Medical Supplies
Vancouver-based hair care company AG Hair is also joining the fight by shifting all of their focus to producing hands-free hand sanitizer and sanitizer sprays. Their plan is to combat the mass shortage of sanitizer in Canada and help support health organizations, such as the Vancouver Coastal Health.
In addition, the company plans to help source medical supplies and PPE (personal protection equipment) including N95 surgical masks, disposable gloves and any other protective equipment.
Dyson Developing Ventilators for COVID-19 Patients
Known for creating high-quality home and hair appliance products with innovative technology, Dyson is now lending their expertise to the health-care field with their new “CoVent,” a ventilator that is being produced to help treat COVID-19 patients. The ventilator was developed in just 10 days and is currently in the process of approval, but it’s already received an order from the U.K. government for 10,000 units. The company is also prepared to donate 5,000 units internationally to help tackle the pandemic, and announced that they should be ready by early April.
Farouk Systems Donating $1 Million of Hand Sanitizer
Farouk Systems, the parent company of CHI and BioSilk, has formulated their own FDA-approved hand sanitizer and donated one-million dollars of hand sanitizer to Houston and Tomball, Texas—the company’s home state. They produced their organic formula in their CHI Organic Garden to help hospitals, hairdressers, salons and consumers who are in need.
John Paul Mitchell Systems Produces and Donates Hand Sanitizer for First Responders, LAPD and Families in Need
John Paul Mitchell Systems is also putting their manufacturing sites to good use by producing 20,000 units of hand sanitizer for those in need in collaboration with their longtime partner Bocchi Labs based in Santa Clarita, California. They’ll be donating to high-need groups that are facing shortages including first responders, LAPD officers and low-income families with young children.
“As a family-owned company with a strong focus on philanthropy, we knew we had to help any way we could,” says Michaeline DeJoria, vice chairman of John Paul Mitchell Systems. “The health and safety of our community is our first priority, especially those on the frontlines working to keep us all safe. We saw this as an opportunity to utilize our resources to help fill a crucial need during a time of crisis.”
Malibu C Helps Flatten the Curve by Producing and Selling Their Own Hand Sanitizer
The wellness-focused professional hair and skin care brand recently started producing and selling their own hand sanitizer, CUR8, to help fight the supply shortage in the U.S. Their formula is eco-friendly, cruelty-free, vegan and plant-based, containing 68 per cent ethyl alcohol to ensure it kills any active viruses and germs.
Wahl Clipper Corporation Produces and Donates Face Shields to Healthcare Workers
The renowned hair clipper company is stepping up to help COVID-19 frontline workers by manufacturing and donating 100,000 face shields to hospitals in the company’s hometown of Sterling, Illinois.
“We understand that there is a great need for protective equipment among our healthcare workers right now and we want to be as helpful as we can to those who are doing so much for all of us,” says Lance Wahl, the global vice president of professional products.
Wahl is working with their manufacturing partners and top engineers to produce these FDA-certified shields. The company’s goal was to complete and send off the first batch by mid-April, and they are prepared to have multiple rounds of production, if necessary.
Henkel Beauty Professional Canada Joins The Fight By Donating Hygiene Products and Supporting The Hair Industry
The global beauty brand launched an international Solidarity Program at the end of March through which they’ve donated over 1.2 million units of hygiene products to Canadian and American organizations that provide medical supplies and disaster relief.
They’ve also donated $200,000 to the Professional Beauty Association’s COVID-19 relief fund to further support licensed hair stylists through this difficult time.