Celebrating the Spirit of Aveda, the life of the brand’s founder Horst Rechelbacher, who passed away in 2014, the 2015 Aveda Congress featured artistic presentations that showcased the work of some of the brand’s most acclaimed international artists. Members of the global artistic team, along with more than 3,500 Aveda hairstylists and salon owners from more than 15 countries gathered in Minneapolis Minnesota for two days of presentations and performances that incorporated vivid colours along with innovative styling and cutting techniques.
Ray Civello, President of Aveda Canada, lead the Canadian Team presentation of the Sustainable Human, which moved through a three-part presentation. On stage, five stylists channeled their artistry, executing architectural cuts that complimented the bold colours, and made a statement as models walked the runway.
Along with the awe-inspiring artistic work, Aveda Congress also recognized the brand’s charitable efforts including Walk for Water and introduced many sustainable practices and eco-initiatives.