After years of being unable to connect in person, Aveda Congress celebrated its 20th anniversary with a live event at the Minneapolis Convention Center in Minneapolis, Minn., the birthplace of the company.
From September 23rd to 25th, attendees immersed themselves in the latest advancements in artistry and global hair trends, as well as the brand’s plant-powered innovations.
Artists and speakers from around the world shared their technical and creative expertise, offering valuable insights into current hair trends and imparting the skills that have propelled them to success. On the main stage, these artists imparted their knowledge to a captivated audience of hairstylists and salon owners, teaching them how to craft high-fashion hairstyles that could be easily recreated in their salons for their clients.
The Congress commenced with a presentation by the Aveda Global Artistic Team, featuring showcases of the latest trends with cutting-edge styles on the runway, and live demonstrations.
Next up was Aveda Japan’s creative director, Masa Honda, who presented an avant-garde hair colour and styling demonstration, which was inspired by the natural connection of light and dark hues observed in the natural world.
Renee Gadar, who leads Aveda’s Texture Team, also graced the stage to emphasize the importance of being able to offer services for clients with diverse hair types and how this can benefit salon owners’ businesses. The team’s presentation featured tips for crafting high-fashion braided styles for their clientele.
The first day of Aveda Congress closed with a three-part presentation by Aveda’s global creative director, senior vice president of creative, Antoinette Beenders, who showcased her award-winning collection that was in collaboration with X-presion Creativos, and her long-lasting collaborations with sustainable fashion designers, Stella McCartney and Iris Van Herpen.
The final day of Aveda Congress kicked off with a collaborative presentation by Aveda’s global artistic director Allen Ruiz and the North American artistic team, who demonstrated the techniques used to recreate the Modern Mosaics collection by Ruiz. Stay tuned for our behind-the-scenes coverage and interviews with Beenders and Ruiz!
Browse our gallery of photos from the event.
Photos: Chelsie Lopez.