With salons across North America (and around the world) temporarily closed due to COVID-19, hairstylists are thinking out of the box when it comes to connecting with their clients and colleagues.
From digital education to product drop-offs, stylists are being more creative to help their clients continue to look and feel their best. For Diane Cole Stevens, a Nioxin Top Artist and the owner of Cole Stevens Salon in Washington D.C., this meant helping a bride get ready on her wedding day—via a Zoom call!
“At first I thought, ‘Wow, this has never happened before!’ but then I got so excited to be a part of it,” she says. “I love weddings, so I just wanted to help the bride feel as beautiful as possible.”
California-based couple Ashley Yuki and Tim Alexander had their hearts set on getting married in April. Even with the ongoing pandemic, they didn’t want to postpone or cancel their special day. On Saturday, April 4, they decided to host a virtual ceremony in their own backyard, with their family, friends and even their officiant using Zoom to watch and participate.
Yuki’s vision for her hair was a romantic and classic look with loose, cascading waves. Stevens helped the bride through every step of the process during a video call on the night before the big day.
“Walking her through this look made me channel my creative side because I had to go into her zone and think like her,” says Stevens. “Usually when you’re working in a salon, you’re not asked technical questions about how you’re holding your tools or applying the product. That was a bit of a challenge but in a good way. It changed the way I think and will help me down the road when I do more digital tutorials.”
Stevens’ first recommendation was to wash the hair the night before the wedding, using Nioxin’s Hair Care Kit System 3 to make sure that the bride’s hair had a natural sheen the next morning. As many stylists know, it can be much more difficult to heat-style squeaky clean hair if you want the curls to hold. For a more luxurious and spa-like experience, Stevens also recommended Nioxin’s Purifying Scalp Exfoliator, which provides a deep cleanse to remove dead skin, flakes and build-up.
After the prep work was complete, Stevens broke down the process of curling the hair, focusing on proper technique and use of products to make sure the look lasted all day without falling flat. To start, she advised Yuki to use Nioxin Styling Therm Activ Heat Protector Spray, which prevents heat damage, along with Thickening Spray to add some extra grip for the curls to hold.
In terms of technique, Stevens taught Yuki how to angle her curling iron to get the best shape, along with the simple yet effective step of pinning down each curl while it cools to make sure it sets properly. To finish the look, Stevens recommended the brand’s Niospray Regular Hold Hairspray.
Take a look at their Zoom tutorial below!