When a client walks into your salon, they are looking for a relaxing escape from their daily routines: an opportunity to indulge in a comfortable colour service that will leave them looking and feeling good.
For Cara Jourdan, a Vancouver-based travel blogger, she was in search of a colour line that would protect her hair’s integrity while also keeping her colour natural-looking. “My hair is dry a lot of the time. I swim in the ocean and pools, and I curl my hair pretty much every day,” she says. “I’m not a true blonde, but I don’t want it to look like that. So, finding products [that are gentle] and can make my colour look as real as possible is a big deal.”
Christine Leblanc, Jourdan’s hairstylist, presented her with the brand’s Color Sublime, an ammonia-free, permanent colour line that includes three fragrances—Sunset Mood, Sweet Gourmet and Zen Moment—which are added directly to the colour formula to create a multisensory experience for clients and stylists.
“Cara’s hair goes under a lot of stress and environmental damage with all of her travelling and constant heat styling, so it needs a little bit of love and a lot of reflection and shine,” says Leblanc. “Color Sublime is ammonia-free, so it’s less damaging on her hair. Also, it gives a ton of shine so when we put the lowlights in they are super reflective and look really natural.”
Jourdan says she knew Zen Moment was the scent for her because of how well it matched with her personality. “I am a lover of adventure, outdoors and going to the beach,” she says. “Zen Moment was good for me because I live in Vancouver—surrounded by beautiful nature, parks, water and the ocean. When I’m at home I spend the majority of the time outside, so it really was a good fit. It was relaxing and calming, and smelled like home.”
“I thought [Zen Moment] was a good scent for Cara because she’s on the go; hustling all the time. Even on her vacations, she’s working,” says Leblanc. “Here [in the salon], it’s your time to relax and just unwind, and have a moment to yourself.”
“And it went very well with the head massage,” adds Jourdan. “That was very zen!”