Past Contessa finalist and makeup artist Melanie White from Taz Hair Co. in London, Ont., has all the best tips to take your clients from day to night.
Skin: Seeing a barely there approach to complexion on the runways, White suggests fresh complexions, letting the colour do the talking. “I love applying skin-smoothing primers under foundation. Taking the time to properly prep the skin before makeup makes all the difference.”
Eyes: “This season, we’re seeing the traditional smoky eye in a more contemporary light,” explains White. “The eye is worn in, from soft and subtle to dark and heavily rimmed grey palettes.” Create the smoky effect by “lining the upper and lower lash with the pencil, then smudge and blend up to the crease with a pencil tip brush.” For evening events, false lashes are always the finishing touch.
Lips: Prepping lips is always a must, especially when your client wants to go bold. “Primer is key to a red lip, no matter what the shade, as it prevents the lip colour from feathering,” says White. Create a day-to-night look for your clients during their busy social schedule by pairing “smoky eyes with a nude glossy lip or a champagne eye with a red lip,” for an updated yet classic party look.
Contouring: White says contouring shouldn’t make clients look like celebrities with “war paint.” “This season, contouring varies from soft whispers of blush to sharp contoured lines,” says White. “Choosing the right texture for the client’s desired look and blending are key.”
Cheeks: Cheeks shouldn’t be starting the conversation. As White explains, “Cheeks have been pretty soft, with colours sparingly applied. Even new brushes are being designed to apply makeup in a wisping fashion.” White says a less-is-more approach works well: “Hold your blush brush at the bottom of the handle for more application control.”