According to retailing expert Joseph Gossen, salon owners and managers should start planning promotions about three months in advance.
While it’s not hard to put together packages or tailored retail displays, “you can’t do it last-minute,” he says.
In addition to national holidays, be aware of local festivals and events in your own community.
January
Earth Month, Prom
February
Mother’s Day, Victoria Day
March
Father’s Day and Graduation
April
Canada Day, Summer Vacation
May
Back to School
June
Fall Styles
July
Thanksgiving Day and Halloween
August
Holiday Season
September
Holiday Season (Get going!)
October
New Year’s and New Year’s Resolutions
November
Valentine’s Day
December
St. Patrick’s Day, Easter, Passover, Academy Awards, Spring
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