According to retailing expert Joseph Gossen, salon owners and managers should start planning promotions about three months in advance.
While it’s not hard to put together packages or tailored retail displays, “you can’t do it last-minute,” he says.
In addition to national holidays, be aware of local festivals and events in your own community.
Earth Month, Prom
Mother’s Day, Victoria Day
Father’s Day and Graduation
Canada Day, Summer Vacation
Back to School
Thanksgiving Day and Halloween
Holiday Season (Get going!)
New Year’s and New Year’s Resolutions
St. Patrick’s Day, Easter, Passover, Academy Awards, Spring