Does teaching your client the right way to finish her look, really increase your business? According to Stephanie Polansky, director of education for Sexy Hair, there’s a focus that’s coming back to hairstyling with more clients looking for loose waves and more movement, which is a big plus.
What is the number one thing hairstylists can do in a salon that helps clients have a better ability to achieve the desired look at home?
Have your clients do their own hair while they are still sitting in your chair. As hairstylists, we are great at finishing hair and talking about it but we really need to coach clients because this is when questions start to arise. For example, spending time showing the client how to part their hair will help them achieve a smooth blow dry.
How can hairstylists ensure they are making the time to coach their clients?
We work on tight schedules, so block out about 15 minutes and give them a bit of a boot camp. This will give both you and your client a chance to apply the product. When you do this, you also get an idea that what amount of product they are using and how they are applying it to create the look they want.
How can stylists begin a conversation that ensures good retail opportunities at the end of an appointment?
Ask open-ended questions. That way this helps you to know which products to talk about and which you can recommend they avoid. And you also want to make sure the client has a chance to touch and smell the product, which will get them excited about it.
What is your number one Sexy Hair product and why?
I love Get Layered hairspray because I don’t like a lot of hold, but I can work with it and get the shape I need and can easily control the amount of hold in the hair.