On April 27th, Joico hosted SalonCentric Canada and their Ontario-based team of distributor sales consultants for a special training event to learn more about the brand and its products.
Salon was offered an exclusive invite to attend the event, which was held at the Henkel head office in Mississauga, Ont. that was transformed into a Malibu-style home dubbed “The House of Joi.”
Among the attendees was Henkel’s head of beauty care – hair professional Canada, John Fortunato, the brand’s director of sales, Brian Ahrens, vice-president of Joico, Zotos Professional and specialty brands Canada, Amanda Belasco, marketing manager, Sara Saloojee, along with key account managers, brand managers and members of Joico’s education team.
“For [SalonCentric] to come into Canada, it’s a game changer,” says Ahrens. “We’re really proud and excited to be partners with SalonCentric.”
“I can’t say enough about how excited I am about this milestone opportunity for a new player in the Canadian marketplace,” says Ahrens. “For [SalonCentric] to come into Canada, it’s a game changer and we’re really proud and excited to be partners.”
“I think one thing that hasn’t changed is salon and stylist success,” he adds. “That’s the foundation of why we’re here and if you truly believe that in your heart and if you go out and help salons grow their business, you can’t help but be successful.”
Jack Ingraham, chief operating officer for SalonCentric Canada, and Justin Baker, director of sales for SalonCentric Ontario, were also in attendance to offer some of their industry and sales expertise.
“There’s an amazing opportunity here,” says Ingraham. “It’s the start of a new journey together. I think we can all be very confident that there are a lot of salons in Ontario that can really benefit from this opportunity, and we can really go out there and do an amazing job.”
The training was kicked off by Joico’s national education manager, Megan Nevins, and regional education manager, Kynna Moore, who presented three looks, ranging from copper to blonde, to showcase Joico’s colour.
After a series of presentations with more information about the brand’s products and offerings, attendees had the opportunity to split into three rotating breakout groups to participate in interactive, hands-on activities. The rooms included The Dressing Room, which gave attendees the chance to ask questions and try out some of the brand’s hero styling products on mannequin heads; The Home Office, which focused on social media skills; and The Tool Shed, which offered problem-solving discussions to help roleplay different sales-related scenarios.
The training event ended with a networking dinner at Alioli Ristorante, where attendees unwinded and reflected on the day filled with inspiration, education and motivation.
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