This past weekend, January 24-26th, makeup, hair and nail artists flocked to the biggest beauty expo on the West coast, the Professional Beauty Association’s International Salon and Spa Expo in Long Beach, California.
As if the sun and sand weren’t enough to draw the crowds, the expo was packed full of seminars and demonstration from industry leaders like Ted Gibson, Adam Tran, Nicholas French, and Beth Mindardi.
Some of the big players present were Sexy Hair, Olaplex, 12 Benefits, FHI, each with interactive booths where attendees were able to explore new product and tool launches and speak with brand representatives.
A beauty expo of this magnitude is a great place to draw inspiration, try new tools, and to be exposed to new trends and techniques. Mark your calendars accordingly for 2016—you don’t want to miss out!
Images courtesy of the Professional Beauty Association