James Morrison, an influential hairdresser and business coach, has joined L’Oréal Professionnel to open the Morrison Atelier and become a Professional Artist for the Artistic Team. The Atelier, a gorgeous i
nspirational and educational space in Laguna Beach, Calif., will host classes taught by the famed hairstylist.
“James is a true master of his craft. He believes in the simplicity and luxury of our brand and our products. He believes that education is the foundation of success and believes in sharing and offering an open door to all hairdressers to come together to learn, interact and be inspired. And this is exactly the core of our belief
and our ongoing mission here at L’Oréal Professionnel,” says Suzanne Sturm, vice-president, L’Oreal Professional Education.
“I have had a working relationship with L’Oréal Professionnel for over 30 years,” says Morrison. “It was just natural to begin a partnership with them. I believe in education and wanted to work with a company that did too. I think L’Oréal Professionnel has an amazing arsenal of talent and I am honored to be among so many great hairdressing educators.”