John Paul Mitchell Systems has announced that Jason Yates will take over the role of vice president of marketing from Robert Yates (no relation). Jason Yates will oversee the marketing division at the professional hair care brand and will play a key role in product development for the company.
Yates brings more than 20 years of leadership experience from all sides of the professional hair industry, having started his career as a hairstylist and later working as an international platform artist. Yates’ previous experience also includes artistic director for Farouk Systems, where he led product development, developed the education curriculum, oversaw the sales team and artists. He was later appointed to the position of vice president of sales and marketing.
“We are delighted to welcome Jason Yates to John Paul Mitchell Systems to lead the continued growth of our product lines,” says John Paul DeJoria, JPMS co-founder and CEO. “We are so fortunate to have found someone with a multi-faceted background like Jason’s. In addition to his experience leading sales and marketing teams, Jason’s background as a hairdresser and platform artist will be especially invaluable as we continue to innovate and positively impact the professional beauty industry and stylists all over the world.”
“I look forward to working with what I consider to be one of the most talented marketing teams in the industry. I have long admired John Paul Mitchell Systems and consider them best-in-class in the professional market today,” says Yates.