John Paul Mitchell Systems (JPMS) welcomes Canadian style icon and fashion model Winnie Harlow as their first-ever global ambassador.
The model and activist, who is best known for breaking the beauty mold, is collaborating with the brand on their 2021 campaign, shot by photographer Micaiah Carter.
The campaign is all about celebrating the power of self-expression through hair and inspiring consumers to embrace their distinct beauty and explore their personal style.
“Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser growing up,” says Harlow. “I loved seeing her transform a client’s hair, put a smile on their face and leave them happy and ready to rule the world.”
In addition, JPMS is welcoming César DeLeön Ramirêz (@cesar4styles), Harlow’s hairstylist, as brand ambassador. The new campaign, starting February 1st, will feature a variety of looks DeLeön Ramirêz created specifically for Harlow.
“Winnie is a remarkable woman that inspires people to be fearless and live beautifully,” says Michaeline DeJoria, vice-chairman for JPMS. “She truly exemplifies our ethos, and we are thrilled to welcome her to the Paul Mitchell family.”