John Paul Mitchell Systems (JPMS) has named Michaeline DeJoria as their new chief executive officer, making her one of the youngest CEOs in the industry.
DeJoria, daughter of the brand’s co-founder John Paul DeJoria, began working with the company in 2007 when she started on the product plant floor and later worked her way up to vice-chairman. She’s led several initiatives including a global sustainability pledge, the launch of the brand’s first-ever clean beauty line (Paul Mitchell Clean Beauty), the recent announcement of Winnie Harlow as the brand’s first-ever global ambassador, and more.
“Michaeline has dedicated most of her life to the professional salon haircare industry and JPMS,” says John Paul DeJoria about his daughter. “On a personal note, I am proud that she did not inherit this position––she earned it through hard work and capability, and the proof is in the incredible results her actions have achieved.”
In her new role as CEO, DeJoria will drive and direct overarching brand strategies across key channels, including product, marketing and digital. As a millennial, she has a relevant understanding of industry trends and will continue using her digital expertise to help forecast upcoming innovations, trends and ideas.
“This is a tremendous honour, and a lifelong dream of mine,” says DeJoria. “I have a huge amount of passion and dedication to this company, and to our industry, and I’m thrilled at the opportunity to take us to new heights.”
Additionally, JPMS has announced the promotion of Jason Yates from chief operating officer to president. Yates has been with the company since 2012 as vice president of marketing, before being promoted to chief operating officer in 2018, when he was in charge of overseeing the daily operations of the brand on a worldwide scale.