Joico’s ammonia-free, demi-permanent liquid colour range is growing with 11 new shades, ranging from strawberry blonde to violet to rich mahogany. LumiShine features the brand’s ArgiPlex technology, which contains an arginine replacement system, patented conditioning complex and Quadramine Complex—the brand’s exclusive blend of proteins for healthy-looking results. Not only does LumiShine strengthen and replenish the hair, it provides up to twice as much shine so it’s ideal for glazing, toning, grey-blending and refreshing the hair.
Get the Look: Joico LumiShine Strawberry Blonde Formula:
Highlight Formula A) LumiShine Permanent Crème 10NC mixed equal parts with 30 volume LumiShine developer
Highlight Formula B) Joico Crème Lightener + 20 volume LumiShine developer
Glaze/Gloss Formula A) LumiShine Demi-permanent 8NC mix equal parts with 5 volume LumiShine developer
Glaze/Gloss Formula B) LumiShine Demi-permanent 10NC mix equal parts with 5 volume LumiShine developer
1. Begin Global highlighting by alternating Highlight Formulas A) LumiShine Permanent Crème 10NC mixed equal parts with 30 volume LumiShine developer & Highlight Formulas B) Joico Crème Lightener + 20 volume LumiShine developer. Process for 35 minutes.
2. Shampoo hair with Joico Color Therapy shampoo follow with Joico Color Therapy conditioner. Towel dry hair until only slightly damp.
3. Apply Glaze/Gloss Formula A) LumiShine Demi-permanent 8NC mix equal parts with 5 volume LumiShine developer at scalp area to create a “rooty” look. Immediately follow with Glaze/Gloss Formula B) LumiShine Demi-permanent 10NC mix equal parts with 5 volume LumiShine developer applied lengths to ends. Process for 25 minutes at room temperature. Rinse well.
4. Shampoo hair with Joico K-PAK® Color Therapy shampoo follow with Joico K-PAK® Color Therapy conditioner.
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