Sharon Mudavanhu (a.k.a. @yogacolourist) is joining the Joico Canada team as the brand’s new ambassador.
Born in Zimbabwe, Mudavanhu fell in love with hair at the young age of five and is now an experienced colourist who specializes in providing her dark-toned clients with beautiful blends. In addition to her work behind the chair, Mudavanhu also mentors her team of eight stylists.
“In my quest for the perfect hair colour experience, I’ve explored numerous brands, and Joico truly stood out in every way,” she says. “[Their] commitment to innovation, quality, and the artistry of hair colour is unparalleled. With Joico, it’s not just about changing the colour of your hair; it’s about the transformation, the self-expression, and the confidence that comes with that experience. I’m honoured to be Joico Canada ambassador.”
This new partnership is the beginning of Joico Canada’s new #joicollective program, which is aimed at creating a diverse community of talented stylists while helping them provide education and inspiration, connect with other stylists on social media and more.
“We are thrilled to partner with Sharon as a new face of the brand in Canada,” says Sara Saloojee, marketing manager for Joico Canada. “Her beautiful brunette blends and mentorship to other stylists have attracted a large and passionate following. Sharon is not only a talented stylist and mentor but does so with a positive and ‘joi’ful spirit, that embody the ‘joi’ of Joico. We knew she would be the perfect partner to showcase our high-performing products.”