Industry powerhouse Vivienne Mackinder is joining Joico as guest artistic director. In her new role, Mackinder will develop and teach the creative techniques from Joico’s education curriculum. As the founder of HairDesignerTV.com, Mackinder’s work has been seen on red carpets and runways worldwide. She has worked for Vidal Sassoon as artistic director and Trevor Sorbie as international creative director and is a seven-time NAHA winner, including the recipient of the NAHA lifetime achievement award in 2009. Mackinder says she is excited about her role and the brand’s vision of bringing joy back into hairstyling.