Joico just got a whole lot greener. Partnering with Green Circle Salons (GCS), the brand has officially joined the eco-friendly movement. With a commitment to environmentally friendly salon practices including collecting and recycling hair, aluminum foils, colour tubes, aerosol cans, chemical waste, plastic and paper, Joico has become Green Circle certified and has taken one more step in reducing its carbon footprint. Dedicated to helping make salons 100 per cent sustainable by the year 2020, GCS works with salons across North America, connecting them with green product and service suppliers. In addition to implementing its recycling and repurposing program, GCS assists salons with introducing an Environmental Contribution Initiative (ECI) fee. The fee is designed to help fund the eco-conscious changes and keep salons green—environmentally and financially.