Beat the heat with Joico’s latest offerings: the new Ironclad Thermal Protectant Spray, which promises to keep hair strong any shiny, while shielding it from any heat damage and Heat Set Blowout Perfecting Crème that extends the life of a blowout. 
What it does: With the Ironclad Thermal Protectant Spray, protecting hair from heat styling is just the beginning. It also locks out moisture, keeping hair frizz- and static-free and smooth while it keeps the humidity out and the hold in. With a 72-hour frizz-free hold that delivers a non-sticky finish, this product guards hair from up to 450F of heat styling. With the Heat Set Blowout Perfecting Crème, the light formula has a level-three hold to help extend the look of any blowout, while also protecting from heat styling and banishing frizz.
How it works: Joico’s Ironclad Thermal Protectant Spray uses AquaLastik technology, which forms a clear protective net to prevent from heat damage and humidity, but is flexible and can be restyled for up to 72 hours. Infused with Bio-Advanced Peptide Complex, which helps to repair hair’s DNA. This spritz protects against future breakage and leaves hair smoother, stronger and shinier. The Heat Set Blowout Perfecting Crème seals hair to protect it from external factors, such as heat and pollution, preventing dirt and grime from penetrating the strands, preventing breakage and keeping hair strong. And since it keeps hair from getting dirty as quickly, it also reduces the need to wash daily, allowing the blowout to last longer.
Best use: Before heat styling, spray strands lightly across the surface or brush through with the Ironclad Thermal Protectant Spray, or work through damp hair with the Heat Set Blowout Perfecting Crème, prior to using a curling iron or flat iron.
Availability: September 2014.
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