Joico has been on an innovation high this year, and with the new Joico LumiShine colour offering, it’s just getting better.
What it does: The low-ammonia colour range (complete with 74 shades in both permanent and demi-permanent options) promotes healthier colour-treated hair, even for those clients who suffer from damaged strands or hair prone to breakage.
How it works: The line’s argiplex formula is a combination of arginine, quadrimine complex and its patented conditioning complex. Arginine, an amino acid, keeps hair healthy, strong and, of course, shiny, during the colour-treating process and this ingredient helps increase the longevity of your client’s colour.
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