Josh Wood, celebrity colourist and global creative director of colour for Wella Professionals, has taken this essential salon service to the next level.
When you meet Josh Wood, it’s instantly evident why he has cultivated a celebrity clientele of Hollywood A-listers, including George Clooney and January Jones. As he recounts his experience of arriving in London from Barnsley with only a few pounds in his pocket, there’s a humble, matter-of-fact manner that makes you feel as though anyone can achieve what he has.
Though soft-spoken, Wood makes it seem easy and effortless to build trust and rapport with his clients—an essential skill when you’re charged with crafting personalized hair colour. In fact, it’s his ability to incorporate innovative colour techniques that has put him on the map as half of Wella Professionals’ global creative leadership team. Together with Eugene Souleiman, global creative director of care and styling, Wood is charged with developing the brand’s seasonal trend collections. As much as Wood’s work inspires hairstylists, he also recognizes the need to nurture up-and-coming talent with essential skills and a foundation, allowing them to break the rules once learned.
Whether he’s working for runway shows or with beauty directors for the pages of fashion magazines, Wood enjoys the collaborative experience. “More and more beauty directors are getting involved with creating colour stories, which is very exciting,” says Wood, who has been credited with transforming a model’s hair from dark brown to a grey-yellow hue and simultaneously altering her career. For Wood, the beauty of creating high-fashion looks is really in the unexpected details.
When it comes to breaking down the look, Wood says the secret lies in the combined cool-warm equation—think Gwen Stefani’s signature look, warm eyes and skin with her cool, platinum hair colour. At Paris Couture Fashion Week, Wood developed a couture colour collection for Yiqing Yin’s autumn/winter collection.
Mastering His Craft
Wood understands the power of colour to transform—and even define—one’s personality. It’s a big part of the reason why the creative director puts a focus on offering premium hair colour services that offer a “total bespoke experience.”
Whether you’re considering a person’s lifestyle or wardrobe, he’s all about “creating a colour that’s a unique fit for that individual’s DNA.” At the same time, colour isn’t always about a major transformation, with subtle hues such as winter white and graphite grey being a big part of his artistic palette.