What: The Paul Mitchell Gathering, a two-day conference with over 17 hands-on classes, including cutting, colouring, styling and business building courses, and thrilling stage shows. This year’s theme was I’MPOSSIBLE, which was meant to inspire attendees to strive for their dreams and achieve the impossible.
Who & How: John Paul Mitchell Systems welcomed 3,500 hairdressers and salon owners to the ARIA Resort in Las Vegas. The grand opening and finale shows were also livestreamed so that hairstylists from all over the globe could join in the Gathering.
Why: JPMS introduced its latest product collection, Paul Mitchell Curls, through an interactive digital experience that featured a “Curl Confession” video booth and a “Truth About Curls” microsite.
When & Where: July 16 -17, Las Vegas