The brand that brings out-of-the-box natural ingredients has just upped its own roster with the launch of the new Color.Me colour collection, marrying salon colour with good-for-you ingredients.
Seventy-four honey-based shades grace the new collection, offering clients a natural finish with a formula that can be used for semi, demi or permanent colour coverage, depending on your client’s needs. Providing dimension, grey coverage and up to four levels of lift, the Color.Me line allows versatility for you to create a customized look for your client, whether they’re going for a natural finish or a complete colour change.
The ammonia and PPD-free formula also uses ingredients like moisture-retaining honey, shea butter and colour-protecting pomegranate, providing a natural alternative without sacrificing colour or style. Other ingredients such as rose hip maintain your client’s colour, while coconut oil, aloe vera, panthenol and sweet almond oil add shine and smooth both the hair and scalp.