Who: Iconic brand, KMS California.
What: A relaunch of the brand, featuring new packaging, new products, new website and a new message.
Why:The brand celebrated with an evening featuring top Canadian stylists Edwin Johnston, Michael Crispel and more using the new products to create a wide variety of styles and textures and demonstrating the products’ versatility. Attendees were treated to great hair, in addition to entertainment earlier in the evening in the form of drinks, music, a mime, palm reader and a temporary tattoo station.
When & Where: September 13 in Toronto.