With an emphasis on style inspired by international runways and streetwear, KMS’s new brand identity, Style Matters, encourages everyone to use style as a visual language— creating their own style equation using combinations of the brand’s Start, Style and Finish product lines. Repackaged with 11 new product innovations, such as the Moist Repair Cleansing Conditioner, Add Volume Liquid Dust, and Hairstay Working Hairspray, the high performance product lines contain the new TRIfinity technology with AHA structure complex, innovative shaping blends and flexible sealing compounds for targeting each of your clients’ hair needs and providing long-lasting styles. Each product is multi-compatible and is best used in a three-step styling regimen. Style Matters transcends age, race and gender, emphasizing the brand’s message that the only thing that matters is style. KMS has also formed a style community, consisting of stylists from around the world who have collaborated together to share inspiration and curate trends that clients can create at home.