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With every ESSENTIAL LOOKS Collection, fashion is first and Schwarzkopf Professional’s 2016 Flex Collection was no exception. North American creative colour director, Rossa Jurenas and Global Blonde ambassador Kim Vo break down the features of the KoolBlonds trend, one of three trends within the collection, along with how the new Igora Royal Highlifts with integrated Fibre Bond technology enhanced the looks.
Kim Vo on Multi-Dimensional Colour and Game-Changing Products
Salon Magazine: What is different about this type of blonde?
Kim Vo: With the KoolBlonds trend, there is some warmth, and we’re seeing colours with a Nordic feel. There is more of a polar feel that I’ll refer to as “vanilla vamp”, because you can have some cool pieces to give it a wonderful look, especially for winter.
SM: How does a trend like KoolBlonds translate to the salon?
KV: This trend really brings back the fun part of being a colourist. With multi-dimensional colour, there is a whole different artistic palette to work with. KoolBlonds is about this real artisanal blend and handcrafted hair, and this is a real art piece. Every client wants to feel unique and special, and this is a great way to further inspire creativity in your clients.
SM: Why is Igora Royal Highlifts with Fibre Bond technology such an incredible innovation for this trend?
KV: Fibreplex on its own has been a revolution for blonding and now that this patented technology is integrated into the Igora Royal Highlifts colour cream, it is a real game changer for colourists. This formula gives colourists a safety net for introducing blondes to their clients. Clients who may have been afraid of going blonde can do more than ombre, giving hairstylists a new market.
Rossa Jurenas on Fashion and Fibreplex
Salon Magazine: Can you explain the inspiration for the KoolBlonds trend collection?
Rossa Jurenas: KoolBlonds shows us that black on black is back again, but we see it with a bit more femininity, mixing textures of lace, heels, wide-leg trousers, then pairing light hair with navy and black. From the Schwarzkopf Professional perspective we narrow it down and look at what people will see on a local, national and international basis.
SM: How have bonding products enhanced your ability as a colourist?
RJ: With Fibreplex as part of the new Igora Royal Highlifts colour, you get the bonding system while high-lifting a blonde. Also, I am really excited about two new cool shades: a beige-cendré and an ash-cendré that solidify the KoolBlonds trend.
SM: What do you love most about working with Schwarzkopf Professional’s Fibreplex?
RJ: It’s easy to use because when adding it into my other colour and lightening formulas I don’t have to adjust any timing or developer. As a colourist, I never want to compromise the hair or rush the process, but with this product I can push from dark to light and not worry about the health of the hair. In a fast-paced salon, that’s huge!