With the cold weather fast approaching, clients are going to be looking for a way to combat hair breakage, but with the new L’Oréal Professionnel Absolut Repair Lipidium collection, available now, your salon is their one-stop shop.
What it does: The newest lineup from L’Oréal Professionnel, Absolut Repair Lipidium, brings together in-salon treatments and at-home care to help reconstruct and protect dry and damaged tresses, working from the inside out. The two in-salon products—Primer Repair and Power Repair—resurface and reinforce damaged strands while the at-home care products—Instant Resurfacing Shampoo, Instant Resurfacing Conditioner, Instant Resurfacing Masque, Reconstructing and Protecting Blow-Dry Cream and Sealing Repair Double Serum—enhance and work to extend the benefits of the salon treatments for shiny, strong hair.
How it works: The collection uses a trio of ingredients that repair and protect each individual strand. The lactic acid reconstructs the cortex of the strand, while the phyto-keratin and ceramide complex adds strength to the structure. Finally, lipids create a barrier, preventing the repaired hair from any further damage or breakage.
Best use: For convenience during an in-salon treatment, both the Primer Repair and Power Repair come in single use tubes with the pre-measured amount required for each treatment. After washing and conditioning hair with the Instant Resurfacing Shampoo and Conditioner, spray the single-dose Power Repair through towel-dried hair and follow with the Reconstructing and Protecting Blow-Dry Cream and style and dry as normal, finishing with the Sealing Repair Double Serum for smooth ends. After washing and conditioning hair, work the Primer Repair single-dose concentrate through hair and leave on by itself for five minutes and do not rinse it out. Seal in the concentrate with the Instant Resurfacing Masque, leaving it on for three to five minutes before rinsing hair thoroughly and styling as desired.
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