Throughout the summer, the La Rousse Mobile Airstream has been zooming through the streets of Montreal. This innovative project led by Sophie Tessier, owner of La Rousse Espace Beauté, and Andrea Gomez, head of makeup and manicure for La Rousse Mobile, is inspired by the popularity of food trucks and offers several professional beauty services and packages on the go. With three hairstyling chairs, one for makeup and two stations for manicures, La Rousse Mobile offers services using Revlon Professional Style Masters, American Crew and CND Vinylux products in a beautiful, minimal and modern decor. “I thought about this project a long time ago. I always wanted to participate in the movement and the popularity of street trucks but in my own way and in my field. I was looking to find the right partners, and this is now done!” explains Tessier. La Rousse Mobile will continue travelling throughout Montreal until the end of October.
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